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Press and Publicity Archives
Stadium of Americas
Miami, FL USA
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Visa – The Power of an Idea by Paul Chutkow
The selected chapter entitled "Going for the Gold" discusses Visa's  history of involvement with the Olympic Games starting from the initial proposal of Olympic sponsorship presented by Rob Prazmark in 1985.
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Olympic Turnaround by Michael Payne
A special Advisor to Bernie Ecclestone, Chairman and CEO of Formula One Management. He has spent the past 25 years as a senior executive in the sports marketing industry. In 1983 he was hired to create the first global marketing strategy for the Olympic Games, and subsequently served as the first marketing director of the International Olympic Committee, and director of Olympic global broadcast and media rights. Nominated by Advertising Age as one of the world's most influential marketers, he is frequently featured and quoted as an authority on issues related to the Olympics, sports management, and marketing. The selected chapter, "The Shoemaker's Vision"  discusses the revival of the Olympic brand through the creation of the TOP program, which is perhaps the most successful global marketing program in the world. Michael Payne narrates his involvement in the creation of this global marketing program for the Olympics, while crediting Rob Prazmark's genius and persistance in securing Olympic sponsorship.

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Turnaround by Mitt Romney
The selected excerpts highlight Rob Prazmark and his former IMG team's aid in securing sponsors for the Salt Lake City Olympic Games (2002)
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  Selling Power Live – June 1999
#1 Sports Marketing Sales Champion
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