The 21 Difference
21 Marketing. Experience. Expertise.
Success Delivered.
"The combination of 21’s vision, expertise and their incredible network of senior relationships enabled Johnson & Johnson to secure two of the most valuable properties in the world...FIFA World Cup™ and the Olympics. There is no one better than Prazmark and Shepard in creating big ideas and securing the relationships necessary to bring those ideas to life."
Brian Perkins - Former Corporate Vice President, Johnson & Johnson
"21 Marketing's, specifically Tom Shepard's, strategic counsel was literally invaluable in Airbnb's securing a multi-year partnership with NYRR/NYC Marathon. Not only was it Airbnb's first such partnership, but it was also the only such opportunity at the time that could deliver on Airbnb's community, political and awareness marketing objectives. 21 navigated and executed truly unchartered waters with expertise and finesse. The partnership was successful on all fronts."
Amy Curtis-McIntyre - Former CMO, Airbnb
What makes us different:
  • 21 is looking ahead to what matters most to the marketplace.
  • 21 are thought leaders working with thought leaders.
  • 21's leadership expertly delivers structural advice to properties seeking sponsors.
  • 21 is nimble.
  • 21 is unsurpassed in delivering senior strategy for the activation and implementation of properties on a global and national level.
  • 21 has developed a proprietary valuation model for our clients.
  • 21 provides the highest level of marketing strategy and advice, always evaluating the link between partner and property.
  • 21 generates new thinking, from individualized ideas to platform development, to structure innovative and compelling partnerships.
  • 21 is one of the top sellers of global properties, having delivered over 60 major sponsorship projects, surpassing $3.5 billion.
  • 21 is not a promotions nor an implementation agency, allowing us to work cooperatively with internal and external agencies.