21 Marketing Sports and Entertainment Marketing

21 marketing Empirical solution

The 21 Empirical Solution is 21 Marketing's proprietary sponsorship valuation tool. Using Monte Carlo simulations normally reserved for financial engineers, the 21 Empirical Solution allows us to take risk, uncertainly and potential volatility into account when we take properties to market.

This results in a far more comprehensive and powerful valuation tool that can more accurately forecast return on investment.

The 21 Empirical Solution is a versatile tool that can be used to provide substantiation for numerous projects which demand a valuation. While primarily designed for use with stadium naming rights projects, other applications include general sports sponsorships, digital valuations, theme park sponsorships, and many other evaluations.