21 Marketing in the Press

Greenwich Post Ad Man Talks Super Bowl, Olympics As football fans gear up this sunday for America's biggest sporting night, one Greenwich resident will be enroute to London to focus on a whole different ball game:The 2012 Olympics. Rob Prazmark, a 30 Year town resident and founder and CEO of 21 Marketing is regarded as one of the top sports and entertainment marketers in the world... read more...

Around the Rings Citi Joins USOC The U.S. Olympic Committee says the addition of new sponsor Citi shows how improved relations with broadcaster NBC is attractive to new sponsors... read more...

Street & Smith's SportsBusiness Daily NBC, USOC Sign Citi To $30M Deal As Official Advertiser, Sponsor Of London Games NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M... read more...

Street & Smith's SportsBusiness Daily TD Ameritrade Announces Media Buy For London Games, Sponsorship With USOC TD Ameritrade today announced a media buy with NBC and sponsorship of the USOC for the '12 London Games. The deal makes TD Ameritrade the USOC's first official online brokerage... read more...

Houston Business Journal Stadium Name Game Worth Millions to Team The price tag and design of the proposed Houston Dynamo stadium are pretty much etched in stone. All that remains is one important detail. For now, the structure is called Dynamo Stadium... read more...

Street & Smith's Sports Business Journal Planned L.A. stadium makes case for 'pre-build' naming rights After the story broke in September about Madison Square Garden's mega-sponsorship deal with JP Morgan Chase reliable sources told us that New York Jets owner Woody Johnson gathered his sales troops and chided them for being unable to attract those same dollars to the other side of the Hudson River. read more...

Advertising Age Latest Stadium Naming-Rights Deal Raises Eyebrows When news broke this week that a controversial and trendy bracelet – not an airline, cola or car maker – was the latest to slap its name on an NBA arena, it raised more than a few questions about a sports-sponsorship industry that seemed poised for a major-league rebound. read more...

Street & Smith's Sports Business Journal Details show why financial sector has returned to sports Banking and sports marketing were made for each other. Both are global but driven locally. Both thrive on the passion for success but at the end of the day are judged solely on results. That's why we are seeing a resurgence of interest, as the financial sector begins to turn on the lights again. read more...

Around the Rings Rio Sponsorship Launch Brazilian business leaders gather in Rio de Janeiro Thursday to hear what it will take to become a sponsor for the 2016 Olympics. Rob Prazmark said he will discuss how companies can make the most of their Olympic sponsorship.    read more...

Street & Smith's Sports Business Journal Focus sponsorships on marketing platforms, not categories The selling of sponsorships, except for stadium naming rights, remains virtually the same as it did 30 years ago. Properties still sell rights to partners based on their categories, which continue to get more and more tightly defined. I like to call it “carpaccio marketing.”   read more...

Street & Smith's Sports Business Journal NBC, USOC join to sell ’12 package NBC Sports and the U.S. Olympic Committee are collaborating to sell a sponsorship and media rights package in the banking category for the 2012 London Games, marking the first time the two have partnered on a sales effort....    read more...

Street & Smith's Sports Business Journal 25 Years Ago, IOC’s TOP Teetered, then Thrived In late October 1985, a sense of dread swept over Rob Prazmark as he read a story in The Wall Street Journal about ISL Marketing’s effort to sell Olympic sponsorships worldwide...    read more...

Street & Smith's Sports Business Journal Summer Jobs We asked industry executives to tell us about the most memorable summertime jobs they had during high school and college. read more...

Street & Smith's Sports Business Journal Naming-rights metric gives the edge to Cowboys Stadium read more...

Street & Smith's Sports Business Journal A Mountain to Climb The recession has made it difficult for the Winter Games to reach sales goals, but success ultimatelywill be determined by how well consumers warm up to the event. read more...

Rob Prazmark, Founder & CEO, 21 Sports Marketing (Video 7:36) Talks about his role assisting the International Olympic Committee (IOC) with their sponsorship efforts. watch video...

Why Chicago Lost (Video 4:49) Sports marketing expert Rob Prazmark takes a look at what went wrong with Chicago's Olympic bid. watch video...

IOC tabs Prazmark/Shepard to study TOP program The International Olympic Committee hired longtime Olympic marketers Rob Prazmark and Tom Shepard to develop plans and outline potential changes to The Olympic Partner program. read more...

Procter & Gamble Formally Announce Details Of USOC Partnership 21 Marketing as its role as sales agent for the United States Olympic Committee coordinated the joint presentation between the USOC and NBC to P&G. ... read more...

Prazmark reopens 21 marketing firm, eyes luring Olympics to Chicago Rob Prazmark is a Greenwich resident, but he may burst out in a rendition of Frank Sinatra's "My Kind of Town" if Chicago wins the right to host the 2016 Summer Olympics ... read more...

Around the Rings Insider Q&A - Olympic Sponsorship Guru Rob Prazmark of 21 Marketing read more...

Canisius College Magazine A Competitive Spirit read more...

Street & Smith's Sports Business Journal Prazmark: If you can prove it, you can sell it read more...

The New York Times For U.S.O.C., Sponsorships Become a Challenge read more...

Street and Smith's SportsBusiness Daily Catching up with Olympic Marketer Rob Prazmark read more...

Sports and Business Journal Prazmark to help USOC evaluate sponsorships read more...