Case Studies
21's work in the international sports & entertainment industry is unparalleled.
The United States Olympic Committee - P&G Partnership
Under an agreement between the USOC and 21 in the fall of 2007, the USOC became 21’s first client when Rob Prazmark re-launched 21 Sports. 21 was able to combine efforts with NBC Sports to attract the largest consumer packaged goods company, P&G, into a companywide relationship with the USOC through the 2012 Olympic Games in London. P&G expanded that relationship immediately following the 2010 Olympic Winter Games in Vancouver and became a global TOP Partner with the IOC through 2020