21 Sports has been retained by the America’s Cup Event Authority to represent the commercial rights to the America’s Cup competition in the United States, which will take place in the Summer of 2013 in San Francisco Bay

21 Marketing helped create a new Olympic sponsorship model, combining the marketing rights of the USOC with the commercial broadcast capabilities of NBC Olympics in one package to potential sponsors.

Under Shepard’s strategic direction, the activation platform developed for The Rugby World Cup in Australia in 2003 drove incredible awareness for Visa. The partnership was driven to the merchant level throughout Australia and was responsible for significant quantifiable revenue.

Rob Prazmark and Tom Shepard have been recognized around the world as two of the most influential people in the Olympic movement.

21 Marketing created, designed and implemented a commercial support program celebrating the 150th Anniversary of the Smithsonian Institution. The program combined the largest traveling exhibition in history, prime time Smithsonian specials and Smithsonian minutes on CBS, and a million person party in the national mall.

Leveraging our connections at the highest levels of FIFA®, 21 Marketing helped Johnson & Johnson identify how a partnership with the FIFA World Cup™ could work against their global brand, and helped Johnson & Johnson successfully negotiate an agreement for a global FIFA World Cup™ partnership and developed overall strategy.