New York Road Runners

New York Road Runners have hired 21 Marketing as sales consultants to restructure and reposition NYRR's market-facing position going forward. Using 21's deep global knowledge of international sports properties, 21 will provide advice and counsel to all of NYRR's assets, including the New York City Marathon and the 5 Borough Series. Click here for more details on 21's involvment with Airbnb's foundation-level partnership with NYRR and the 2014 TCS New York City Marathon.

Our Relationships
The 21 Difference

21 Marketing delivers the combined experience, expertise, brand knowledge and market insight via the unparalleled relationships of both Rob Prazmark, who is recognized as one of the world's premier sellers of mega events, and Tom Shepard, one of sports and entertainment's premier strategists. Both work personally with their clients and become direct extensions of clients’ teams. 21 has become a leader in the fast emerging field of thought leadership across a range of key properties outside the world of sport and entertainment (i.e. education, culture and cutting edge thinking), delivering services including structuring of market-facing opportunities, the development of platforms and overarching recognition/representation.