Disney’s Strategic Partnership with Visa
It’s not all about sports. The right strategy calls for the right Brand fit and associating with the right property to drive affinity for the brand with the things that the Brand cares about most. Entertainment provides an important opportunity for brands. Disney, of course, brings powerful equities as well as a very passionate following of consumers.
Shepard was a key member of the team that negotiated a global partnership with Disney, leveraging the Brand to help develop a co-branded Visa card, driving quantifiable revenue to the issuing banks, and becoming one of Visa’s largest co-branded portfolios. Under his supervision, Visa also negotiated an extension with the new Hong Kong Disney Theme Park.