Case Studies
21's work in the international sports & entertainment industry is unparalleled.
The 21 Empirical Solution
The 21 Empirical Solution is 21 Marketing's proprietary sponsorship valuation tool. Designed by Dany Berghoff using Monte Carlo simulations normally reserved for financial engineers, the 21 Empirical Solution allows us to take risk, uncertainly and potential volatility into account when 21 takes properties to market. This results in a far more comprehensive and powerful valuation tool that can more accurately forecast return on investment.

The 21 Empirical Solution is a versatile tool that can be used to provide substantiation for numerous projects which demand a valuation – clients include the Miami Dolphins, Canadian Olympic Committee, IAAF, and USA Pentathlon.