Case Studies
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ArtsGames

21 has been hired by the International ArtsGames Committee to devise a sponsorship structure and go-to-market strategy for their property, ArtsGames.

Through 1948, Olympic medals were awarded in both Sport and the Arts. After 1948, the Arts competitions were eliminated to maintain the Games’ amateur status. ArtsGames’ mission is to bring the return of Medals to Artists as a historic event everyone can share.

ArtsGames will sanction competitions in five art forms, Music, Dance, Literature, Visual Arts and Media Arts, with the inaugural ArtsGames occurring in Montreal in 2018. Montreal will also be host to the ArtsGames auditions, to be held the year prior.

The ArtsGames will be hosted by a different city every two years, as part of the winter and summer Olympic and Paralympic Games, in partnership with the organizers of the world’s top artistic competitions.

Click here to read more about ArtsGames.